Become a Watchdog Sponsor

As a sponsor of Asheville Watchdog, you’ll prominently display your brand identity in front of thousands of local readers. You’ll also be supporting fair, factual, nonpartisan stories that cover local government, institutions, community issues and citizens of Asheville.

Readership and Reach Year to Date (Jan. 1 to February 29, 2024)

Sponsorship Opportunities

Display your brand image professionally with a sponsored message and link. Sponsors can promote their support of Asheville Watchdog in the following ways:

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Watchdog Weekly Newsletter Sponsor — $425 image display, or $300 one-inch banner
Make a statement by becoming a brand sponsor of The Watchdog Weekly Newsletter, a recap every Thursday morning featuring summaries of The Watchdog’s latest news, opinion, John Boyle Answer Man columns, and regional news articles. Show your support for factual and impartial local journalism:

Example:

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News Alerts — $525 image display or $325 one-inch banner (approximately $0.05/subscriber)
Capture attention as soon as a story breaks when you sponsor Watchdog News Alerts. Engage readers one or many times with as many news alerts as you choose to sponsor. When a new story is posted, your sponsorship will accompany the alert that is sent out to our readers. You choose the number of alerts you wish to sponsor. Sign up for one, 100 or more:

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Website Display — $725 lead story $525 John Boyle’s Opinion or Answer Man column
Gain a prominent position on Watchdog’s website. Present your brand prominently on Watchdog’s investigative reports. Prime placement is limited and also available on ABOUT, CONTACT, TEAM, DONATE or VOLUNTEER pages.

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Watchdog Event Sponsor — $600 to $3500
Sponsor Watchdog with your brand presence in one or all of Watchdog’s quarterly events. Limited sponsorships are available on a first-come, first-served basis. Sponsors at our live events have several ways to show their support including:

• Best of Show $3,500
  In addition to digital, print, signage, and table-display visibility, Watchdog Premier Sponsors will have an opportunity to introduce themselves on the main stage of the event.
• Alpha Dog $2,500
  Along with recognition in the event’s signage and digital and print promotion, Alpha Dog sponsors will have their own table display at the event.
• Dog’s Best Friend $1,250
  Sponsors in the Dog’s Best Friend category will have a digital and print brand presence along with brand recognition on event signage.
• Pick of the Litter $600
  Sponsors in the Pick of the Litter category will have a digital and print brand presence on Watchdog event promotions.